Asserting your identity
- Brand identity video
Want to tell your story? To share your values and assert your reason of being? Need to develop a sense of attachment to your brand?
What is brand video?
The brand video, or manifesto, is halfway between the advertising video and the corporate film. But it stands out by its narrative power and the emotion it arouses. Its purpose? To make the public love the brand.
This format allows you to show sincerity and transparency, you put on video your deepest convictions, you share your vision of the world, your values, and your philosophy. In addition, you assert your reason for being.
The brand video enhances the brand by building the brand identity and the image you want to send to your customers. It’s not about selling a product, it’s about engaging the audience and strengthening their sense of attachment to your brand.
Share your deepest convictions,
your values and philosophy.
How to make a successful brand video?
A successeful brand video is between 1 minute and 1 minute 30 long.
It is carried by a beautiful aesthetic and a powerful storytelling that aims to tell the story of the brand through situations and scenes in which the viewer can project and recognize himself.
The content is romanticized and relies on symbolism, people and interpretations. The objective is to create a powerful visual impact so that the viewer can identify himself and develops an emotional bond with the brand.
The advantages of brand video
- By clearly asserting its values, the company positions itself as a key player in its sector of activity .
- The brand video allows to promote the brand and to develop a relationship of proximity and attachment with the spectator by appealing to his sensitivity.
- It is a reassuring format that helps increase sales. Companies using this tool are perceived as serious brand, which encourages the consumer to make a purchase.
- Finally, it allows you to maintain your brand image, to prolong or renew the interest of cutomers for a product that has been on the market for a while.