Marketing video : 5 good reasons to incorparte it to your content strategy

9 June 2023


If there is one essential format to integrate into your content strategy, it’s video format. Marketing video has become indispensable for gaining visibility and promoting your products and services. And for good reason, video accounts for over 82% of global internet traffic in 2022! And for good reason, video accounts for over 82% of global internet traffic in 2022!

Attractive and engaging, videos have a significant influence on users. More than just a component of marketing strategy, video lies at the heart of communication campaigns. Moreover, it has the advantage of existing in various forms such as corporate video, motion design, brand video, and more!

So, what are the benefits of video? Why is video so effective in a marketing plan? Why is it important to integrate video into your marketing strategy?

Here are 5 good reasons to incorporate video into your content strategy to boost your business and visibility.

1. Enhance your visibility and gain recognition

Videos capture viewers’ attention more effectively than plain text or static images.

Today, users prefer watching videos rather than reading explanatory texts. In fact, according to a study by Forrester Research, a single minute of video has the same impact as 1.8 million words of text.

Dynamic and engaging, videos are consumers’ preferred content format (Animoto). They generate the most “social” shares, including comments, likes, and shares. A video is twice as likely to be shared compared to other types of content.

By rapidly spreading on social networks, videos enable companies and brands to promote their products and services, thereby increasing their recognition and visibility!

2. Improve your organic search ranking

Video and search engine optimization (SEO) go hand in hand!

In recent years, video search engine optimization (VSEO) has emerged. Essentially, it involves applying SEO techniques to videos. To rank higher in search engines, videos must adhere to certain requirements. Titles, tags, descriptions, and metadata must be carefully crafted. Titles, tags, descriptions, and metadata must be carefully crafted.

Search engines consider videos important and take them into account for organic search ranking. Therefore, video has a powerful impact on a website’s positioning.

As Google values audio-visual content, video marketing is highly favored by the algorithm because it enhances the user experience. Consequently, a website has 53 times more chances of reaching Google’s search results page if the landing page contains a video (Insivia).

3. Enhance your brand image

Brand image is how the public perceives a company. It must be consistently nurtured, as a positive brand image garners public support and identification.

Video is a powerful and memorable marketing tool for presenting your activities and communicating in a clear and concise manner. It enables you to convey values, share your story, evoke emotions, and thus strengthen the public’s attachment to your company.

Moreover, video is a format that leaves a lasting impression of your brand in the minds of viewers. Through showcasing your premises, expertise, or corporate culture, marketing video instills a sense of trust and closeness with your clients.

4. Boost your sales and attract new customers

Nothing beats video for presenting your products and services in a clear and concise manner, especially since there is a genuine demand from the public. In fact, 86% of consumers want more video content from the brands and companies they support (Wyzowl).

Therefore, marketing video is a powerful conversion tool that allows viewers to envision using a product and make a purchase. In fact, 96% of consumers state that they watch videos to learn more about a product and/or service.

To have an impact on your sales, your video marketing should include a clear call-to-action, encouraging prospects to visit your website, subscribe to your channel, or make a purchase.

5. Multiply your broadcast channels

The advantage of video marketing is its seamless integration into a multi-channel communication campaign.

Marketing video has the advantage of being a durable and multi-distributable medium: professional trade shows, social networks, websites, email campaigns. Thus, video marketing allows you to reach all of your audiences based on their social media usage.

The multiplication of channels will therefore increase the visibility of your company, engage the audience, and consequently generate qualified leads.

Now you know why video marketing is essential in your communication strategy. We hope this article has convinced you and provided you with ideas for videos to add to your editorial plan. We hope this article has convinced you and provided you with ideas for videos to add to your editorial plan.

La Petite Production is at your disposal to assist you in creating your video marketing!