In a tight recruitment market, your future talents want to see before they believe.
Why video is transforming your employer brand?
A radically altered recruitment context
Recruiting in 2025 is nothing like it was a few years ago. The balance of power has shifted: qualified talent receives several offers, compares them and takes its time before committing. Your company needs to tell its story and prove that it offers much more than just an employment contract.
Candidates now place a premium on work-life balance, corporate culture, societal impact and work atmosphere. Even before applying for a job, they scan your social networks, peruse employee reviews and analyze every word you say. This imposed transparency becomes a competitive advantage if you control your narrative. And for this, video is the most powerful medium.
The unique power of video
Your brain processes visual information differently from text. A video simultaneously activates the areas dedicated to visual, auditory, emotional and empathic processing. This multiple solicitation creates an immersive experience that text alone cannot reproduce.
In video, your candidates don’t read that you offer a caring environment: they see it in the smiles exchanged, hear it in a manager’s tone, feel it in the atmosphere of your premises. This emotional dimension transforms cold information into a lived experience.
Video humanizes your organization by revealing the people behind the structure. When you give your employees a voice on camera, you create a direct connection with your future talent. Candidates identify with the people on screen, and see themselves as part of your team.
Video formats that boost your appeal
Job portraits: embody your opportunities
Job portraits give a realistic representation of your positions through the testimony of a real person. Rather than an abstract job description, you can introduce Sandrine, your quality manager, who explains her passion, shows her daily interactions and shares what she appreciates about your culture.
Candidates no longer apply for an abstract function, but to join a collective adventure they understand. You naturally filter applications by attracting those who really recognize themselves in what you show.
Employee interviews: an authentic voice
The interview explores the integration process, career development, work-life balance, and the values lived out on a daily basis. A recent graduate shares his arrival, a manager his vision of leadership, a long-serving employee his attachment to the company.
This format treats sensitive subjects with authenticity. When an employee explains how you helped them through a difficult time, it creates a connection of trust with candidates. The least scripted moments and authentic emotions create the strongest impact.
“Live my life as”: a total immersion
This format follows an employee from morning to night, capturing the key moments of his or her day. Immersion reveals the interstices of professional life: how colleagues greet each other, the tone of meetings, how easy it is to ask a question, spontaneous mutual aid. These weak signals build up a faithful representation of your environment.
The keys to a memorable video
Authenticity first
In a world saturated with polished communications, your candidates will immediately recognize an overplayed testimonial or an overly formatted speech. Prefer a slightly hesitant but sincere testimonial to a perfectly fluent but recited statement. Keep the little moments of hesitation, the spontaneous smiles: these are the elements that humanize your speech.
Tell stories, not arguments
Rather than listing your advantages, tell the story of Sarah who brought her idea to life with you, or Marc who discovered an unsuspected agility in your SME. These stories embody your values and offer concrete points of identification. Storytelling transforms your communication from a top-down discourse into an invitation to join a collective adventure.
Optimize for every channel
LinkedIn favors 3-5 minute formats with subtitles. Instagram and TikTok require short (1 minute max), dynamic and vertical content. Your career site welcomes longer, more complete formats. Design a long video, then create several short versions adapted to each platform.
Concrete benefits for your organization
Optimal recruitment: more applications, better quality, faster processes and higher acceptance rates. Candidates who apply after seeing your videos understand your culture and know whether they can see themselves working for you.
Increased loyalty: giving your teams a voice enhances their value and strengthens their sense of belonging. These videos give everyone a better understanding of their colleagues’ jobs, and promote cohesion.
A differentiating positioning: by deploying an ambitious video strategy, you stand out from companies that are content with standardized ads. For an SME or ETI, this is an exceptional opportunity to compete with the notoriety of major groups.
Measurable ROI: calculate the cost of a failed recruitment versus the savings generated by a better cultural fit. Measure the time saved in sorting applications and presenting the company. The benefits go far beyond the HR perimeter.
Where to start?
Identify your recruitment priorities: which profiles or professions pose the greatest difficulties? Define concrete objectives: increase the number of unsolicited applications, improve the conversion rate, reduce recruitment times?
Start with a pilot project of 2-3 job profiles for positions currently under recruitment. This gradual approach enables you to test your teams’ receptiveness, measure the real impact and build the first building blocks of your content library.
Mobilize your internal ambassadors by communicating about the project, soliciting volunteers and recognizing those who testify. Create a structured distribution plan: optimize your careers site, deploy an active strategy on social networks, integrate your videos into your recruitment processes.
Investing in an employer branding video strategy means investing in your human capital. It means recognizing that your employees are your best ambassadors. It means accepting to show who you really are, and embracing authenticity.
Every company, whatever its size, has a unique story to tell. It’s just a matter of looking in the right place and giving the right people a voice. The time has come to transform your employer brand and create the conditions for more effective, more human recruitment.
Ready to transform your employer brand?
At La petite production, we bring your corporate culture to life. Specializing in the creation of authentic corporate video content, we work with SMEs, ETIs and major accounts to design business portraits, employee interviews and immersive formats that resonate with your talents.
Contact us today: info@lapetiteproduction.com | +33 186 04 25 52
