Enyo Fightwear – KAYLA
Digital advertising

• #Corporate

Context & need

Myriam Benadda, 2026 European champion and two-time French MMA champion, is the founder of Enyo Women’s Fightwear – a 100% women’s combat sportswear brand – and has entrusted us with the production of an advertising spot for the launch of her new Kayla collection. The aim: to create a hard-hitting film that embodies the brand’s fighting spirit and reaches out to a female community passionate about combat sports.

Answer

To meet this need, we designed a hard-hitting spot centered on a strong narrative: sport as a driver of resilience, enabling the main character to get back on his feet. A universal narrative, anchored in the brand’s universe.

Our support for this project:
– Concept: development of the narrative concept and storytelling.
– Pre-production: development of the work plan and team coordination.
– Filming: complete production in a single day.
– Post-production: fast-paced editing, with a touch of artificial intelligence for the opening statue and closing Phoenix.

The result: An energetic, emotional commercial in the image of Enyo Women’s Fightwear: bold, feminine and combative.