SFR – My Life as a Box
Digital advertising

• #Advertising
• #Corporate

Context & need

SFR wanted to highlight its CSR efforts and demonstrate, in a fun and immersive way, the process of refurbishing its routers for the general public.

The goal: to produce an engaging, clear, and impact-driven film that illustrates every stage of a box’s second life, from its recovery to its return to a new user.

Answer

To meet this need, we created a narrative film with a unique approach, using a first-person perspective for this box, which tells us its story:

Our involvement in this project:
— Concept & storytelling
— Filming in the Paris region with actors, and on location at Cordon Electronics in Brittany
— Full post-production with a touch of visual innovation to highlight each stage of the transformation

The result: a dynamic and uplifting film that offers a fresh perspective on the second life of everyday objects.