SFR Business – Webex
Advertising film

• #Advertising

Context & need

SFR Business wanted to promote its partnership with Webex and demonstrate, in a concrete and immersive way, the advantages of this videoconferencing solution integrated into its offering for professionals. The aim was to produce a short, clear, customer-oriented film that would illustrate the simplicity, fluidity and security of the tool in a hybrid business environment.




Answer

To meet this brief, La petite production designed a 30-second film, conceived as a fluid, demonstrative sequence shot:
– Creative recommendations
– Writing the script
– Casting an actress
– 1 day of filming at the SFR Campus in Saint-Denis
– Live-action video capture, meticulous aesthetics, music and voice-over in French
– Full post-production (editing, color-grading, mixing, deliverables in 16:9 format)




The result: an impactful, fast-paced film that clearly illustrates how Webex supports professionals in their day-to-day exchanges, whatever their working environment.