The most used video formats

THE EXPLANATORY VIDEO IN MOTION DESIGN

Motion design is the ideal format for simplifying complex and abstract concepts into dynamic content. Indeed, the use of graphic elements and voice-over give to this format a strong and memorable visual impact.

E-LEARNING VIDEO

Intended for online training, this format is generally shot on a green background in a studio in order to integrate additional content (graphics and titles). Accessible at any time, it is therefore the ideal format for training a large number of professionals.

FICTION AND WEBSERIES

Based on concrete worplace scenarios, this format aims to raise awareness among employees about best practices and expected behaviors within your company.

TUTOTIRAL VIDEO

Tutorial video usually supports the launch of a new product in order to make its onboarding simple and quick for the user. Tutorial video has become a standard practice as it positions the company as an expert in its fields.

Event video:
before, during and after your event

BEFORE

Bring your event to life beforehand with a video teaser to generate excitement and interest among the audience. With an event teaser, you promise a unique experience. You make the public want to participate in your event.

DURING

During the event, bring a dynamic atmosphere by projecting videos on a large screen. This is an opportunity to show an opening video that sets the tone, create breaks between key moments, or mark the beginning or end of a sequence.

AFTER

You can also organize the live recording of your event in order to broadcast it live on your social networks and allow as many people as possible to participate. Finally, share it on your social networks to show its success!

Examples of formats

The corporate film

Dedicated to territorial authorities, it aims to present the territory in a dynamic way by promoting the inhabitants, the heritage, the local actors, the renovation and construction sites. It is the ideal format to promote the territory’s major projects.

The historical video

To enhance the history of a territory, what better than coming back to its genesis. Tell the story of the great events of your territory and show its transformation. This pedagogical format allows to push the storytelling and to exploit historical photos and videos sources.

The touristic video

It is the favorite format of tourist offices to promote a cultural and sports activities as well as local specialties. This dynamic format transports the viewer and immerses them in the heart of the action thanks to the multitude of angles of shots it offers (aerial shots, ground shots, on-board camera).

The broadcasting channels available for your advertising video

Television

Television is a powerful media to reach the general public, provided that your advertising video is broadcasted on channels that are relevant to your target audience. However, a TV commercial is expensive and requires a significant budget for media buying, music licensing, and to ensure a high-quality output.

Social media

Advertising on social media is an excellent alternative and is accessible to all businesses. Advertising on social media is ideal for quickly reaching a new target audience, engaging a community, driving traffic to your website, and acquiring new customers.

The advantages of brand video

• By clearly asserting its values, the company positions itself as a key player in its sector of activity .
• The brand video allows to promote the brand and to develop a relationship of proximity and attachment with the spectator by appealing to his sensitivity.
• It is a reassuring format that helps increase sales. Companies using this tool are perceived as serious brand, which encourages the consumer to make a purchase.
• Finally, it allows you to maintain your brand image, to prolong or renew the interest of cutomers for a product that has been on the market for a while.

Original video formats

The unconventional collaborator interview video

By asking more or less unconventional questions, you highlight the values of the company. This short format reinforces the sense of belonging among your collaborators and show a pleasant work atmosphere.

Immersed in your company

To make your company attractive, show your premises behind-the-scenes and highlight your collaborators work in their daily lives. Guaranteed effect to stand out and make talents want to join you.

The job portrait

This format highlights the know-how and daily life of your collaborators’ jobs. It’s an excellent format for highlighting your collaborators and conveying an authentic brand image.

The recruitment video

Sharing job offers through video gives the company a modern and innovative image. This format allows you to delve into the details of the job offer and target the right candidates!