{"id":4689,"date":"2026-08-25T16:23:58","date_gmt":"2026-08-25T14:23:58","guid":{"rendered":"https:\/\/lapetiteproduction.com\/nos-realisations\/sfr-my-life-with-the-box\/"},"modified":"2026-08-31T17:47:22","modified_gmt":"2026-08-31T15:47:22","slug":"sfr-my-life-with-the-box","status":"publish","type":"video","link":"https:\/\/lapetiteproduction.com\/en\/our-work\/sfr-my-life-with-the-box\/","title":{"rendered":"SFR &#8211; My Life as a Box"},"content":{"rendered":"<h3>Context &amp; need<\/h3>\n<p>SFR wanted to highlight its CSR efforts and demonstrate, in a fun and immersive way, the process of refurbishing its routers for the general public.<\/p>\n<p>The goal: to produce an engaging, clear, and impact-driven film that illustrates every stage of a box\u2019s second life, from its recovery to its return to a new user.<\/p>\n<p><code> <\/code><\/p>\n<h3 class=\"p-rich_text_section\">Answer<\/h3>\n<p>To meet this need, we created a narrative film with a unique approach, using a first-person perspective for this box, which tells us its story:<\/p>\n<p>Our involvement in this project:<br \/>\n\u2014 Concept &amp; storytelling<br \/>\n\u2014 Filming in the Paris region with actors, and on location at Cordon Electronics in Brittany<br \/>\n\u2014 Full post-production with a touch of visual innovation to highlight each stage of the transformation<\/p>\n<p><code> <\/code><\/p>\n<p><strong>The result:<\/strong> a dynamic and uplifting film that offers a fresh perspective on the second life of everyday objects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Context &amp; need SFR wanted to highlight its CSR efforts and demonstrate, in a fun and immersive way, the process of refurbishing its routers for the general public. The goal: to produce an engaging, clear, and impact-driven film that illustrates every stage of a box\u2019s second life, from its recovery to its return to a [&hellip;]<\/p>\n","protected":false},"featured_media":4757,"template":"","type-video":["Advertising","Corporate"],"class_list":["post-4689","video","type-video","status-publish","has-post-thumbnail","hentry","type-video-advertising","type-video-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SFR - My Life with the Box | Small-Scale Production<\/title>\n<meta name=\"description\" content=\"Production of an engaging, clear, and impact-driven film that illustrates each stage of a box\u2019s second life.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lapetiteproduction.com\/en\/our-work\/sfr-my-life-with-the-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SFR - My Life with the Box | Small-Scale Production\" \/>\n<meta property=\"og:description\" content=\"Production of an engaging, clear, and impact-driven film that illustrates each stage of a box\u2019s second life.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lapetiteproduction.com\/en\/our-work\/sfr-my-life-with-the-box\/\" \/>\n<meta property=\"og:site_name\" content=\"La petite production\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T15:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2026\/08\/frame_1651.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/our-work\\\/sfr-my-life-with-the-box\\\/\",\"url\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/our-work\\\/sfr-my-life-with-the-box\\\/\",\"name\":\"SFR - My Life with the Box | Small-Scale Production\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/our-work\\\/sfr-my-life-with-the-box\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/our-work\\\/sfr-my-life-with-the-box\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lapetiteproduction.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/frame_1651.jpg\",\"datePublished\":\"2026-08-25T14:23:58+00:00\",\"dateModified\":\"2026-08-31T15:47:22+00:00\",\"description\":\"Production of an engaging, clear, and impact-driven film that illustrates each stage of a box\u2019s second life.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/our-work\\\/sfr-my-life-with-the-box\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/our-work\\\/sfr-my-life-with-the-box\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/our-work\\\/sfr-my-life-with-the-box\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lapetiteproduction.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/frame_1651.jpg\",\"contentUrl\":\"https:\\\/\\\/lapetiteproduction.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/frame_1651.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"SFR_vie_box\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/our-work\\\/sfr-my-life-with-the-box\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Work\",\"item\":\"https:\\\/\\\/lapetiteproduction.com\\\/en\\\/our-work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SFR &#8211; 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