{"id":2910,"date":"2023-08-08T10:55:24","date_gmt":"2023-08-08T08:55:24","guid":{"rendered":"https:\/\/lapetiteproduction.com\/blog\/everything-you-need-to-know-about-snack-content-videos-definition-and-tips\/"},"modified":"2023-08-22T13:06:36","modified_gmt":"2023-08-22T11:06:36","slug":"everything-you-need-to-know-about-snack-content-videos-definition-and-tips","status":"publish","type":"post","link":"https:\/\/lapetiteproduction.com\/en\/blog\/everything-you-need-to-know-about-snack-content-videos-definition-and-tips\/","title":{"rendered":"Everything you need to know about snack content videos: definition and tips"},"content":{"rendered":"\n<p>Are you looking to create snack content video for your social media platforms? <\/p>\n\n\n\n<p>Keep in mind that you&#8217;ll only have 8 seconds to convince your audience. Yes, 8 seconds is the average attention span of internet users, a result of the scrolling behavior on social media. <\/p>\n\n\n\n<p>So, it&#8217;s important to know how to create short and effective snack content videos. <\/p>\n\n\n\n<p>We&#8217;re telling you everything you need to know about snack content videos!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Snack Content?<\/strong><\/h2>\n\n\n\n<p>The term &#8220;snack content&#8221; refers to short and easily consumable content. Derived from the word &#8220;snack&#8221; in English, snack content is designed to feed social media platforms and is crafted to be easily and quickly consumed like a snack. <\/p>\n\n\n\n<p>Highly popular on social media, the aim of snack content is to capture users&#8217; attention through short, attractive, and entertaining content that generates engagement. <\/p>\n\n\n\n<p>Snack content comes in various forms: images, GIFs, memes, inspirational quotes, and, of course, <strong>the star of snack content, videos!<\/strong> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Use Snack Content Videos?<\/strong><\/h2>\n\n\n\n<p>Over the past few years, there has been <strong>a decline in user concentration.<\/strong> This poses a challenge for businesses and brands as <strong>it becomes increasingly difficult to leave a lasting impression.<\/strong> <\/p>\n\n\n\n<p>Snack content is the solution to leverage this decline in attention span with a short and engaging format. And the most utilized medium for this purpose is (no surprise here): videos!<\/p>\n\n\n\n<p>Snack content videos play a role in <a href=\"https:\/\/lapetiteproduction.com\/en\/blog\/marketing-video-5-good-reasons-to-incorparte-it-to-your-content-strategy\/\"><strong>your content strategy;<\/strong><\/a> <strong>they&#8217;re the fuel of your social media platforms.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 Reasons to Create Snack Content Videos<\/strong><\/h2>\n\n\n\n<p>If you haven&#8217;t yet ventured into creating snack content videos, here are three good reasons to start integrating them into your <a href=\"https:\/\/lapetiteproduction.com\/en\/blog\/marketing-video-5-good-reasons-to-incorparte-it-to-your-content-strategy\/\">marketing content strategy.<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>1. Adapt to New Consumer Habits<\/em><\/strong><\/p>\n\n\n\n<p>Users are consuming more content on mobile devices, on the go, and within limited time frames. <\/p>\n\n\n\n<p>Snack content videos cater to these new viewing habits, as they are short and can be easily consumed during a break or while commuting.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>2. Cost-Effective Brand Awareness<\/em><\/strong><\/p>\n\n\n\n<p>To increase brand awareness, you need to make a name for yourself on social media. <\/p>\n\n\n\n<p>As algorithms reward content with high engagement (likes, comments, reactions, shares), snack content videos emerge as the ideal format to capture users&#8217; attention and potentially go viral, all without requiring massive budgets.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>3. Time-Saving Production<\/em><\/strong><\/p>\n\n\n\n<p>Snack content videos require condensing the core message into a few seconds. Compared to longer videos, creating snack content videos is less time-consuming in terms of production and post-production, while still delivering quality and aesthetics. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create Snack Content Videos? <\/strong><\/h2>\n\n\n\n<p>Succeeding with snack content videos relies on several best practices.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Adapt Video Content to the Platform<\/em><\/strong><\/p>\n\n\n\n<p>Think &#8220;mobile first&#8221;! Choose the format based on the platform, and don&#8217;t hesitate to adapt your content into multiple formats for different platforms: 9:16, 1:1, 16:9, 4:3.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>60 Seconds, No More!<\/em><\/strong><\/p>\n\n\n\n<p>Opt for a short format, ideally between 20 and 60 seconds! The message should be concise and relevant to immediately capture the user&#8217;s attention.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Publish High-Quality Content<\/em><\/strong><\/p>\n\n\n\n<p>Just because snack content videos are short doesn&#8217;t mean you should neglect quality. Focus on aesthetics and message! A visually appealing image contributes to making an impression and retaining your audience&#8217;s attention. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Include Subtitles (It&#8217;s a Must!)<\/em><\/strong><\/p>\n\n\n\n<p>The majority of content is viewed on mobile phones without sound. To ensure your message isn&#8217;t lost and is effectively conveyed, incorporate subtitles.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Add a Call to Action<\/em><\/strong><\/p>\n\n\n\n<p>Snack content videos can serve as teasers for more detailed and extensive content. Including a call-to-action is an effective inbound marketing strategy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Engage Video Experts<\/em><\/strong><\/p>\n\n\n\n<p>As mentioned before, the key is to produce quality content. If you lack internal resources, consider outsourcing production by collaborating with video experts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Snack Content Video Exemples<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TEXAS INSTRUMENTS - Snack content - Je sais danser\" src=\"https:\/\/player.vimeo.com\/video\/696894892?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Maison Colin Seguin - Brand content - Vin d&#039;exception\" src=\"https:\/\/player.vimeo.com\/video\/826177544?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Trust <a href=\"https:\/\/lapetiteproduction.com\/en\/agency\/\"><strong>La petite production<\/strong><\/a> to produce your snack content videos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to create snack content video for your social media platforms? Keep in mind that you&#8217;ll only have 8 seconds to convince your audience. Yes, 8 seconds is the average attention span of internet users, a result of the scrolling behavior on social media. So, it&#8217;s important to know how to create short [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-2910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything you need to know about snack content videos<\/title>\n<meta name=\"description\" content=\"Snack content video: the key to conquering social media in 60 seconds! 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