{"id":2339,"date":"2023-04-19T10:56:46","date_gmt":"2023-04-19T08:56:46","guid":{"rendered":"https:\/\/lapetiteproduction.com\/offres\/corporate-video\/product-video\/"},"modified":"2023-05-30T10:55:48","modified_gmt":"2023-05-30T08:55:48","slug":"product-video","status":"publish","type":"offre","link":"https:\/\/lapetiteproduction.com\/en\/offers\/corporate-video\/product-video\/","title":{"rendered":"Product video"},"content":{"rendered":"\n<div class=\"wp-block-doowup-vimeo-header variation--without_media\" data-iframe-ratio=\"0.5625\">\n<h1 class=\"wp-block-heading\"><span class=\"u-showcase\">Product video<\/span><br>Demonstrate, explain, sell!<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product presentation video<\/li>\n\n\n\n<li>Tutorial video<\/li>\n<\/ul>\n\n\n\n<p>You are launching a new product and want to highlight its features? Need to boost your sales? To present your products at a trade show or a professional exhibition?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-doowup-common-thread\">\n<div class=\"wp-block-doowup-text-image wp-block-doowup-doo-gutenberg reverse\"><img decoding=\"async\" class=\"image parallaxImage\" src=\"https:\/\/www.lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/frame_525-1.png\" alt=\"robot vid\u00e9o produit\"\/><div class=\"content\">\n<h2 class=\"wp-block-heading\"><span class=\"u-showcase\">Product video is an essential part of your marketing strategy<\/span><\/h2>\n\n\n\n<p>Whether you offer services or physical products, it is essential <strong>to highlight what your company has to offer<\/strong> and demonstrate the value of your products. <\/p>\n\n\n\n<p><strong>There is nothing like a video for presenting your products and capturing the customer&#8217;s attention,<\/strong> especially considering that customer attention is becoming shorter. It&#8217;s necessary to convince quickly and effectively! <\/p>\n\n\n\n<p>With a product video, you offer <strong>engaging content<\/strong> that <strong>helps the customer to know how using your products<\/strong> while avoiding overwhelming them with descriptive texts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-button is-style-goto-button\"><a class=\"wp-block-button__link has-primary-color has-light-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/contact-us\/\">Let&#8217;s talk about your project<\/a><\/div>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-color has-text-color\">Increase the visibility of your products with <br>an engaging content<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-doowup-text-image wp-block-doowup-doo-gutenberg color--secondary\"><img decoding=\"async\" class=\"image parallaxImage\" src=\"https:\/\/www.lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/frame_1681-1.png\" alt=\"Produit technologique\"\/><div class=\"content\">\n<h2 class=\"wp-block-heading\"><span class=\"u-showcase\">Boost your sales with a product presentation video<\/span><\/h2>\n\n\n\n<p>Video is <strong>a powerful communication tool for presenting products.<\/strong> Used by startups, small businesses, and large companies, it is often the first choice for presenting products. <\/p>\n\n\n\n<p>Moreover, <strong>there are numerous broadcasting channels available:<\/strong> websites, trade shows, social media, newsletters, in-store display on screens, and more. When used effectively, <strong>product video significantly increase the visibility of your products<\/strong> and, consequently, the purchase intent.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-button is-style-goto-button\"><a class=\"wp-block-button__link has-content-color has-light-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/contact-us\/\">I need a quote<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-doowup-double-block\"><div class=\"bloc-warn zindex-left\">\n<div class=\"wp-block-group has-light-color has-primary-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">How to create a good product video? <\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>First of all, a good product video should <strong>highlight the product in its usage context,<\/strong> demonstrate how it works, and value <strong>the benefits it provides to the user.<\/strong> <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Therefore, focus on storytelling. It is important to <strong>script your video to highlight key marketing messages.<\/strong> <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p><strong>A short video will engage your audience.<\/strong> Determine the duration of the video based on your target audience and the distribution channel.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-goto-button\"><a class=\"wp-block-button__link has-content-color has-light-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/contact-us\/\">Let&#8217;s talk about your project<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">A product video adapted to your target audience<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Before everything, it is essential <strong>to identify your target audience and the problems they encounter.<\/strong> This way, you can create a well-structured and effective product video that meets the expectations of your personas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Knowing your audience allows you <strong>to determine how to talk to them by adopting the right tone, selectiong the right arguments, and choosing the appropriate distribution channel.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-goto-button-contour\"><a class=\"wp-block-button__link has-primary-color has-light-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/offers\/corporate-video\/\">Discover other video formats<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-doowup-triple-card variation--realizations\">\n<h2 class=\"wp-block-heading has-text-align-center\">Discover<br><span class=\"u-showcase\">our work<\/span><\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"realization can-fullscreen custom-post\">\n    \n    <div class=\"video\" style=\"\" data-video=\"https:\/\/player.vimeo.com\/video\/\">\n                <button class=\"close\"> <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M2.8 19.3L10 12.1L17.2 19.3L19.3 17.2L12.1 9.99995L19.3 2.79995L17.2 0.699951L10 7.89995L2.8 0.699951L0.700001 2.79995L7.9 9.99995L0.700001 17.2L2.8 19.3Z\" \/>\n            <\/svg>\n        <\/button>\n        <iframe class=\"load-above\" data-above=\"3.5\" data-src=\"https:\/\/player.vimeo.com\/video\/\" frameborder=\"0\" allow=\"autoplay; 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fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n    <\/div>\n    <div class=\"desc\">\n        <div class=\"text-container\">\n            <h3 class=\"titlecat\">Unisson &#8211; Parcours patient<\/h3>\n            <h4 class=\"text\">Film publicitaire<\/h4>\n        <\/div>\n        <div class=\"button-container\">\n            <button class=\"button transparent can-fullscreen-action\">Video<\/button>\n            <a class=\"button transparent\" href=\"https:\/\/lapetiteproduction.com\/nos-realisations\/unisson-film-publicitaire-la-petite-production\/\">Project<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"realization can-fullscreen custom-post\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/frame_288.jpg\" class=\"attachment-1024x1024 size-1024x1024 wp-post-image\" alt=\"texas-instruments-video-rover\" srcset=\"https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/frame_288.jpg 1920w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/frame_288-300x169.jpg 300w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/frame_288-1024x576.jpg 1024w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/frame_288-768x432.jpg 768w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/frame_288-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <div class=\"video\" style=\"\" data-video=\"https:\/\/player.vimeo.com\/video\/\">\n                <button class=\"close\"> <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M2.8 19.3L10 12.1L17.2 19.3L19.3 17.2L12.1 9.99995L19.3 2.79995L17.2 0.699951L10 7.89995L2.8 0.699951L0.700001 2.79995L7.9 9.99995L0.700001 17.2L2.8 19.3Z\" \/>\n            <\/svg>\n        <\/button>\n        <iframe class=\"load-above\" data-above=\"3.5\" data-src=\"https:\/\/player.vimeo.com\/video\/696894892\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n    <\/div>\n    <div class=\"desc\">\n        <div class=\"text-container\">\n            <h3 class=\"titlecat\">Texas Instruments &#8211; Calculatrice TI-83<\/h3>\n            <h4 class=\"text\">Film publicitaire \/ Snack content<\/h4>\n        <\/div>\n        <div class=\"button-container\">\n            <button class=\"button transparent can-fullscreen-action\">Video<\/button>\n            <a class=\"button transparent\" href=\"https:\/\/lapetiteproduction.com\/nos-realisations\/texas-instruments-film-publicitaire-la-petite-production\/\">Project<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-button is-style-goto-button-contour\"><a class=\"wp-block-button__link has-primary-color has-light-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/our-work\/\">See our work<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":2188,"menu_order":0,"template":"","class_list":["post-2339","offre","type-offre","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product video - La petite production<\/title>\n<meta name=\"description\" content=\"You are launching a new product and want to highlight its features? 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