{"id":2238,"date":"2023-04-19T10:18:39","date_gmt":"2023-04-19T08:18:39","guid":{"rendered":"https:\/\/lapetiteproduction.com\/offres\/corporate-video\/brand-video\/"},"modified":"2023-05-29T17:17:04","modified_gmt":"2023-05-29T15:17:04","slug":"brand-video","status":"publish","type":"offre","link":"https:\/\/lapetiteproduction.com\/en\/offers\/corporate-video\/brand-video\/","title":{"rendered":"Brand video"},"content":{"rendered":"\n<div class=\"wp-block-doowup-vimeo-header variation--without_media\" data-iframe-ratio=\"0.5625\">\n<h1 class=\"wp-block-heading\"><span class=\"u-showcase\">Brand video<\/span><br>Asserting your identity<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manifesto<\/li>\n\n\n\n<li>Brand identity video<\/li>\n<\/ul>\n\n\n\n<p>Want to tell your story? To share your values and assert your reason of being? Need to develop a sense of attachment to your brand?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-doowup-common-thread\">\n<div class=\"wp-block-doowup-text-image wp-block-doowup-doo-gutenberg reverse\"><img decoding=\"async\" class=\"image parallaxImage\" src=\"https:\/\/www.lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/la-petite-production-film-de-marque-identite-1.png\" alt=\"la-petite-production-film-de-marque-identite 1\"\/><div class=\"content\">\n<h2 class=\"wp-block-heading\"><span class=\"u-showcase\">What is brand video?<\/span><\/h2>\n\n\n\n<p>The brand video, or manifesto, is halfway between the <a href=\"https:\/\/lapetiteproduction.com\/en\/offers\/corporate-video\/advertising-video\/\">advertising video<\/a> and the <a href=\"https:\/\/lapetiteproduction.com\/en\/offers\/corporate-video\/corporate-film\/\">corporate film<\/a>. But it stands out by its <strong>narrative power and the emotion it arouses<\/strong>. Its purpose? <strong>To make the public love the brand. <\/strong> <\/p>\n\n\n\n<p>This format allows you to show sincerity and transparency, <strong>you put on video your deepest convictions, you share your vision of the world, your values, and your philosophy<\/strong>. In addition, you assert your reason for being. <\/p>\n\n\n\n<p>The brand video <strong>enhances the brand<\/strong> by building the brand identity and the image you want to send to your customers. It&#8217;s not about selling a product, it&#8217;s about engaging the audience and strengthening their sense of attachment to your brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-button is-style-goto-button\"><a class=\"wp-block-button__link has-primary-color has-light-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/contact-us\/\">Let&#8217;s talk about your project<\/a><\/div>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-color has-text-color\">Share your deepest convictions,<br>your values and philosophy.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-doowup-text-image wp-block-doowup-doo-gutenberg color--secondary\"><img decoding=\"async\" class=\"image parallaxImage\" src=\"https:\/\/www.lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/la-petite-production-marque-employeur-identite-1.png\" alt=\"la-petite-production-marque-employeur-identite 1\"\/><div class=\"content\">\n<h2 class=\"wp-block-heading\"><span class=\"u-showcase\">How to make a successful brand video?<\/span><\/h2>\n\n\n\n<p>A successeful brand video is between 1 minute and 1 minute 30 long. <\/p>\n\n\n\n<p>It is <strong>carried by a beautiful aesthetic and a powerful storytelling that aims to tell the story of the brand<\/strong> through situations and scenes in which the viewer can project and recognize himself. <\/p>\n\n\n\n<p><strong>The content is romanticized and relies on symbolism<\/strong>, people and interpretations. The objective is to <strong>create a powerful visual impact so that the viewer can identify himself and develops an emotional bond with the brand<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-button is-style-goto-button\"><a class=\"wp-block-button__link has-content-color has-light-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/contact-us\/\">I need a quote<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-doowup-simple-block\">\n<h2 class=\"wp-block-heading has-content-color has-text-color\">The advantages of brand video<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By clearly asserting its values, <strong>the company positions itself as a key player in its sector of activity <\/strong>. <\/li>\n\n\n\n<li>The brand video allows to <strong>promote the brand and to develop a relationship of proximity and attachment with the spectator <\/strong>by appealing to his sensitivity. <\/li>\n\n\n\n<li><strong>It is a reassuring format that helps increase sales.<\/strong> Companies using this tool are perceived as serious brand, which encourages the consumer to make a purchase. <\/li>\n\n\n\n<li>Finally, <strong>it allows you to maintain your brand image,<\/strong> to prolong or renew the interest of cutomers for a product that has been on the market for a while.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-goto-button\"><a class=\"wp-block-button__link has-primary-color has-light-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/contact-us\/\">Let&#8217;s talk about your project<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-goto-button-contour\"><a class=\"wp-block-button__link has-primary-color has-light-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/offers\/corporate-video\/\">Discover other video formats<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-doowup-triple-card variation--realizations\">\n<h2 class=\"wp-block-heading has-text-align-center\">Discover<br><span class=\"u-showcase\">our work<\/span><\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"realization can-fullscreen custom-post\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/03\/1631185610-282d592ac1e90dfc7469d744938a5b53ed12a69c37f71cbf5210a0f3cd22dd35-d.jpg\" class=\"attachment-1024x1024 size-1024x1024 wp-post-image\" alt=\"\" srcset=\"https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/03\/1631185610-282d592ac1e90dfc7469d744938a5b53ed12a69c37f71cbf5210a0f3cd22dd35-d.jpg 1920w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/03\/1631185610-282d592ac1e90dfc7469d744938a5b53ed12a69c37f71cbf5210a0f3cd22dd35-d-300x169.jpg 300w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/03\/1631185610-282d592ac1e90dfc7469d744938a5b53ed12a69c37f71cbf5210a0f3cd22dd35-d-1024x576.jpg 1024w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/03\/1631185610-282d592ac1e90dfc7469d744938a5b53ed12a69c37f71cbf5210a0f3cd22dd35-d-768x432.jpg 768w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/03\/1631185610-282d592ac1e90dfc7469d744938a5b53ed12a69c37f71cbf5210a0f3cd22dd35-d-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <div class=\"video\" style=\"\" data-video=\"https:\/\/player.vimeo.com\/video\/\">\n                <button class=\"close\"> <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M2.8 19.3L10 12.1L17.2 19.3L19.3 17.2L12.1 9.99995L19.3 2.79995L17.2 0.699951L10 7.89995L2.8 0.699951L0.700001 2.79995L7.9 9.99995L0.700001 17.2L2.8 19.3Z\" \/>\n            <\/svg>\n        <\/button>\n        <iframe class=\"load-above\" data-above=\"3.5\" data-src=\"https:\/\/player.vimeo.com\/video\/807592709\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n    <\/div>\n    <div class=\"desc\">\n        <div class=\"text-container\">\n            <h3 class=\"titlecat\">EcoVadis &#8211; Sustain 2023<\/h3>\n            <h4 class=\"text\">Film de marque<\/h4>\n        <\/div>\n        <div class=\"button-container\">\n            <button class=\"button transparent can-fullscreen-action\">Video<\/button>\n            <a class=\"button transparent\" href=\"https:\/\/lapetiteproduction.com\/nos-realisations\/ecovadis-film-de-marque-sustain-2023-la-petite-production\/\">Project<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"realization can-fullscreen custom-post\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/1549286036-33267fa7803064634fb2bf019e6d70f8c0b11d4af3ea26b682f18776f0419b22-d.jpg\" class=\"attachment-1024x1024 size-1024x1024 wp-post-image\" alt=\"sud-education-video-manifete-identite\" srcset=\"https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/1549286036-33267fa7803064634fb2bf019e6d70f8c0b11d4af3ea26b682f18776f0419b22-d.jpg 1920w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/1549286036-33267fa7803064634fb2bf019e6d70f8c0b11d4af3ea26b682f18776f0419b22-d-300x169.jpg 300w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/1549286036-33267fa7803064634fb2bf019e6d70f8c0b11d4af3ea26b682f18776f0419b22-d-1024x576.jpg 1024w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/1549286036-33267fa7803064634fb2bf019e6d70f8c0b11d4af3ea26b682f18776f0419b22-d-768x432.jpg 768w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/02\/1549286036-33267fa7803064634fb2bf019e6d70f8c0b11d4af3ea26b682f18776f0419b22-d-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <div class=\"video\" style=\"\" data-video=\"https:\/\/player.vimeo.com\/video\/\">\n                <button class=\"close\"> <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M2.8 19.3L10 12.1L17.2 19.3L19.3 17.2L12.1 9.99995L19.3 2.79995L17.2 0.699951L10 7.89995L2.8 0.699951L0.700001 2.79995L7.9 9.99995L0.700001 17.2L2.8 19.3Z\" \/>\n            <\/svg>\n        <\/button>\n        <iframe class=\"load-above\" data-above=\"3.5\" data-src=\"https:\/\/player.vimeo.com\/video\/771985152\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n    <\/div>\n    <div class=\"desc\">\n        <div class=\"text-container\">\n            <h3 class=\"titlecat\">Syndicat SUD &#8211; Film de marque<\/h3>\n            <h4 class=\"text\">Film de marque<\/h4>\n        <\/div>\n        <div class=\"button-container\">\n            <button class=\"button transparent can-fullscreen-action\">Video<\/button>\n            <a class=\"button transparent\" href=\"https:\/\/lapetiteproduction.com\/nos-realisations\/syndicat-sud-film-de-marque-la-petite-production\/\">Project<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"realization can-fullscreen custom-post\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/frame_155-scaled.jpg\" class=\"attachment-1024x1024 size-1024x1024 wp-post-image\" alt=\"bouygues-construction-video-marque-employeur\" srcset=\"https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/frame_155-scaled.jpg 2560w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/frame_155-300x128.jpg 300w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/frame_155-1024x436.jpg 1024w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/frame_155-768x327.jpg 768w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/frame_155-1536x654.jpg 1536w, https:\/\/lapetiteproduction.com\/wp-content\/uploads\/2023\/04\/frame_155-2048x871.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <div class=\"video\" style=\"\" data-video=\"https:\/\/player.vimeo.com\/video\/\">\n                <button class=\"close\"> <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M2.8 19.3L10 12.1L17.2 19.3L19.3 17.2L12.1 9.99995L19.3 2.79995L17.2 0.699951L10 7.89995L2.8 0.699951L0.700001 2.79995L7.9 9.99995L0.700001 17.2L2.8 19.3Z\" \/>\n            <\/svg>\n        <\/button>\n        <iframe class=\"load-above\" data-above=\"3.5\" data-src=\"https:\/\/player.vimeo.com\/video\/378332559\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n    <\/div>\n    <div class=\"desc\">\n        <div class=\"text-container\">\n            <h3 class=\"titlecat\">Bouygues Construction &#8211; Laisser son empreinte<\/h3>\n            <h4 class=\"text\"> Film de marque<\/h4>\n        <\/div>\n        <div class=\"button-container\">\n            <button class=\"button transparent can-fullscreen-action\">Video<\/button>\n            <a class=\"button transparent\" href=\"https:\/\/lapetiteproduction.com\/nos-realisations\/bouygues-construction-film-de-marque\/\">Project<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-button is-style-goto-button-contour\"><a class=\"wp-block-button__link has-primary-color has-light-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/lapetiteproduction.com\/en\/our-work\/\">See our work<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":2188,"menu_order":0,"template":"","class_list":["post-2238","offre","type-offre","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand video - La petite production<\/title>\n<meta name=\"description\" content=\"Want to share your values and your reason for being? Asserting your identity with a brand video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lapetiteproduction.com\/en\/offers\/corporate-video\/brand-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand video - La petite production\" \/>\n<meta property=\"og:description\" content=\"Want to share your values and your reason for being? 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